Illustration representing General Atlantic's R$640M investment in Starian and the expansion of its vertical SaaS ecosystem.
Florianópolis, August 23, 2025
Starian announced a R$640 million investment from General Atlantic to accelerate growth, fund acquisitions and expand product offerings after its carve-out from Softplan. The capital will support organic expansion, targeted M&A and deeper customer integrations across core verticals — construction (Sienge), legal intelligence (Projuris) and operational efficiency (Checklist Fácil, Runrun.it). Starian reports more than 16,000 clients and over 1,500 employees and aims to broaden regional support and enter new private-sector verticals. A Share Purchase Agreement has been signed; closing is subject to customary regulatory approvals and other standard conditions.
Florianópolis, August 22, 2025. Starian announced an investment of R$640 million (over US$115 million) from General Atlantic to support growth, acquisitions and expansion of its product suites after becoming an independent company in June 2025. A Share Purchase Agreement has been signed, and closing remains subject to customary market conditions, including regulatory approvals.
The funding comes after Starian was carved out from Softplan in June 2025. Under the split, Starian now manages the private-sector software businesses that were previously part of Softplan, while Softplan focuses exclusively on the public sector. The deal establishes Starian as an independent multi-vertical software provider serving private companies across Brazil.
The capital will be used to accelerate organic growth and pursue accretive mergers and acquisitions, expand product capabilities, and enter new verticals. With a reported initial client base of more than 16,000 clients and a workforce of over 1,500 employees, Starian aims to reach 20,000 clients by 2025. Company leaders present the investment as a way to move faster on product development, scale operations, and deepen industry integrations that handle Brazil’s complex regulatory and compliance needs.
Starian operates as a multi-vertical SaaS provider focused on building specialized software ecosystems that deliver end-to-end cloud services to private-sector businesses. The company highlights three core verticals:
Starian has positioned itself as a partner in fragmented, underpenetrated markets where digital adoption is still relatively early. The company highlights comprehensive functional coverage, localized customer support, strong workflow integrations and long-standing customer relationships as key differentiators.
Starian’s leadership describes the company as built on a foundation of more than three decades of work in the private sector and sees the independent structure plus the new capital as a catalyst to strengthen existing units and expand into new markets. General Atlantic frames the investment as part of a strategy to back companies that can lead consolidation in Brazil’s vertical software market through product strength, professionalized management and disciplined integration.
The parties have executed a Share Purchase Agreement. Final closing will depend on customary conditions, including regulatory clearances and other steps in the timeline. No final date for closing was provided at the announcement.
Starian traces more than 34 years of operations serving private-sector customers. The company reports a staff of over 1,500 employees and an initial client base exceeding 16,000. The newly independent business intends to keep investing in deeper vertical features and localized service to handle Brazil’s regulatory environment.
General Atlantic is described as a leading global investor founded in 1980, with more than four decades of experience and a platform that includes growth equity, credit, climate and infrastructure strategies. The firm reports approximately $114 billion in assets under management as of June 30, 2025, a team of more than 900 professionals across 20 countries, and a long history of capital and operational support to growth companies.
For more information about General Atlantic, visit www.generalatlantic.com. Media and corporate contacts listed in the announcement include:
The disclosed investment is R$640 million, stated as over US$115 million.
The investor is General Atlantic, a global growth investor with a multi-decade track record and a large international platform.
The funding is intended to support faster organic growth, targeted acquisitions, product development and entry into new vertical markets after Starian became an independent company in June 2025.
Starian was carved out from Softplan and now manages the private-sector software businesses previously inside Softplan, while Softplan remains focused on public-sector solutions.
A Share Purchase Agreement has been signed, but the transaction closing remains subject to regulatory approvals and other customary conditions.
The company reports more than 16,000 clients at announcement and over 1,500 employees, with a target to support 20,000 clients by 2025.
| Item | Detail |
|---|---|
| Announcement place & date | Florianópolis, August 22, 2025 |
| Investor | General Atlantic |
| Investment amount | R$640 million (over US$115 million) |
| Transaction status | Share Purchase Agreement signed; closing subject to regulatory approvals |
| Origin | Carved out from Softplan (June 2025) |
| Starian core verticals | Construction (Sienge), Legal Intelligence (Projuris), Operational Efficiency (Checklist Fácil & Runrun.it) |
| Clients (initial) | More than 16,000 |
| Employees | More than 1,500 |
| Starian target | Support 20,000 clients by 2025 |
| General Atlantic AUM | Approximately $114 billion (as of June 30, 2025) |
| General Atlantic founding year | 1980 |
| Contacts | Starian: [email protected]; General Atlantic media: [email protected] |
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