News Summary
Lacoste has inaugurated its new flagship retail store on Fifth Avenue, covering 18,200 square feet. The store showcases a unique design inspired by tennis and features modern installations, including a deconstructed tennis court and a crocodile sculpture. This store marks Lacoste’s first flagship location in North America, emphasizing the brand’s ambitions in the U.S. market and commitment to its tennis heritage.
Lacoste Opens New Flagship Store on Fifth Avenue, New York City
Lacoste has officially opened its new flagship retail store located on the bustling Fifth Avenue in New York City. The store, which covers a substantial 18,200 square feet, seeks to embody the brand’s identity while catering to its dedicated customer base. This marked the successful completion of the project by JRM Construction Management, known for delivering high-quality construction projects.
Store Design and Structure
One of the most noticeable features of the flagship store is a 60-foot-high steel-supported temporary barricade that has been installed across the façade. The design integrates prominent illuminated signage, ensuring that the store captures attention even from a distance. Significant modifications have been made to the curtain wall system, enhancing both functionality and aesthetics.
When customers step inside, they will be greeted by polished concrete and wood flooring, along with unique design elements that set the store apart from competitors. The interior boasts of mirrored ceilings, illuminated Barrisol stretched ceilings, custom wood paneling, and Meoded Golmex plaster surfaces, all of which contribute to a luxurious shopping experience.
Technical Innovations
Alongside aesthetic considerations, the flagship store also includes key technical advancements. New dumbwaiters have been implemented, as well as upgraded HVAC systems, fire protection systems, electrical switchgear, and low-voltage infrastructure for IT, AV, and CCTV systems to ensure a modern shopping environment.
A Unique Shopping Experience
This newly inaugurated store stands as Lacoste’s third global flagship location and the first in North America. The store’s design draws inspiration from the sport of tennis, reflecting Lacoste’s long-standing ties to the game. Lacoste’s ambitions in the U.S. market are highlighted by the store’s significance; it represents a statement about the brand’s future endeavors in this crucial market.
The flagship store features an eye-catching green mirrored cube on the exterior, adding an element of modernity while capturing the essence of the Lacoste brand. Inside, customers can explore 10,000 square feet of shopping space. The ground level prominently displays Lacoste’s latest runway collections, allowing shoppers to access the freshest styles.
Tennis-Centric Design Elements
Ascending to the upper level, visitors encounter a deconstructed tennis court that reaches from floor to ceiling, creating an immersive experience for tennis fans. A central display area allows for a showcase of footwear, while the Polo Wall celebrates Lacoste’s iconic polo shirt. The store also features a sport performance zone, housing ambassador capsules of celebrated tennis players such as Novak Djokovic and Daniil Medvedev.
A notable highlight within the store is a large 23-foot long crocodile sculpture and 90 historic rackets designed by Lacoste, alongside the original patents belonging to the brand’s founder. These unique design touches serve to commemorate Lacoste’s rich history in the world of tennis.
Commitment to Tennis Heritage
The minimalist design of the store enhances product visibility while incorporating elements that evoke the aesthetics and history of tennis. Lacoste remains devoted to its tennis heritage and continues to collaborate with top athletes and tournaments. The brand has extended its partnership with Roland Garros until 2030, affirming its commitment to the sport.
In addition, Lacoste plans to leverage its flagship store to host creative tennis-related activations, particularly during events like the U.S. Open. This opening comes at a pivotal moment for the brand, reinforcing Lacoste’s position within the highly competitive American retail market as it pioneers new ways to engage with customers.
Deeper Dive: News & Info About This Topic
Construction NY Resources
Additional Resources
- European Business Magazine
- Forbes
- Business of Fashion
- The Spin-Off
- Wikipedia: Lacoste
- Google Search: Lacoste flagship store
Author: Construction NY News
NEW YORK STAFF WRITER The NEW YORK STAFF WRITER represents the experienced team at constructionnynews.com, your go-to source for actionable local news and information in New York and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the New York Build Expo, infrastructure breakthroughs, and cutting-edge construction technology showcases. Our coverage extends to key organizations like the Associated General Contractors of New York State and the Building Trades Employers' Association, plus leading businesses in construction and real estate that power the local economy such as Turner Construction Company and CMiC Global. As part of the broader network, including constructioncanews.com, constructiontxnews.com, and constructionflnews.com, we provide comprehensive, credible insights into the dynamic construction landscape across multiple states.
