Rabat, October 10, 2025
News Summary
AMG Building, a Marrakech-based developer, has launched a mobile application that lets clients follow and approve construction projects remotely. The app centralizes communications and documentation to enable milestone tracking, document approvals, photo and media viewing, and direct messaging with project managers. Designed for local and international buyers in Europe, North America and the Gulf, it provides notifications, traceability and real-time monitoring to reduce errors and speed decisions. Targeting luxury residential projects, the tool supports quality oversight and clearer timelines while helping project teams stay organized and provide individualized client attention across the construction cycle. The app is presented as part of the company’s wider digital strategy to increase transparency and efficiency.
AMG Building Launches App for Remote Construction Project Management
Rabat
What happened
AMG Building has introduced a mobile application designed to make construction project management easier for clients. The new tool gives users a way to follow every stage of a build remotely and to approve documents and decisions without needing to travel to the site.
Key functions and purpose
The app provides a platform for clients to follow every stage of their projects, from planning to completion. It centralizes multiple functions that were previously handled through emails, phone calls, or in-person meetings, and it sends notifications to alert clients when important updates are available.
Functions available in the app include tracking milestones, approving documents, viewing photos, and communicating directly with project managers. These tools are designed to give clear, traceable records of decisions and to reduce the risk of errors that arise when communication is fragmented.
Who will benefit
The app is particularly useful for international clients in Europe, North America, and the Gulf. For international clients, the app offers a way to check updates, approve decisions, and ask questions without the need for travel. It also serves clients who cannot visit project sites frequently but want to stay informed about progress.
The monitoring and reporting feature is particularly important for luxury residential projects where design, materials, and finishing quality are closely monitored by clients. AMG Building is known for developing high-end residential projects in Morocco, and its portfolio includes the Ambassadeurs Collection and Le Petit Ambassadeur, which emphasize luxury, quality, and contemporary design.
Company intent and digital leadership
AMG Building says the app’s approach reflects the company’s commitment to innovation, customer service, and transparency in the construction process. The company incorporates technology into every stage of project management to allow real-time monitoring and to support project managers in maintaining organization and providing individualized attention to clients.
AMG Building says real-time monitoring can potentially reduce errors that occur when communication is fragmented. By implementing the app, AMG Building positions itself as a modern and forward-looking company and strengthens its focus on innovation while providing a tool for clients to manage projects effectively whether they reside locally or abroad.
Comments from leadership
Karim Boukhalf is Head of Digital at AMG Building. He gave an interview to Challenge explaining that the app was created to address a visibility problem: clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages. He added that AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle.
AMG Building aims, by giving clients access to detailed progress reports, to ensure expectations are clear, timelines are followed, and decisions can be made promptly. Example progress updates available in the app include foundation, structure, electrical work, and finishing touches.
Industry context
Industry experts note mobile applications for project management are becoming standard, particularly for companies serving global clients. The app introduces a higher level of convenience and oversight for clients and supports project managers in maintaining organization and providing individualized attention to clients.
Why this matters now
The platform reduces the need for repetitive, fragmented exchanges and gives clients a single source of truth for project status and approvals. That is especially valuable for clients who live abroad and for high-end projects where small material or design changes carry significant cost and schedule implications.
FAQ
What did AMG Building introduce?
AMG Building has introduced a mobile application designed to make construction project management easier for clients.
What does the app provide?
The app provides a platform for clients to follow every stage of their projects, from planning to completion.
Who is the app useful for?
The app is particularly useful for international clients in Europe, North America, and the Gulf.
Who is the company’s digital lead?
Karim Boukhalf is Head of Digital at AMG Building.
Why was the app created?
The app was created because clients located far away lacked reliable visibility into project progress and wasted time in fragmented exchanges via email, phone calls, and messages.
What functions are available in the app?
Functions available in the app include tracking milestones, approving documents, viewing photos, and communicating directly with project managers.
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Key features at a glance
| Feature | Why it matters |
|---|---|
| Project stage tracking | Allows clients to follow every stage of their projects, from planning to completion. |
| Document approval | Enables timely approvals and a clear audit trail for decisions. |
| Photo uploads and visual reports | Gives visual confirmation of foundation, structure, electrical work, and finishing touches. |
| Direct messaging with project managers | Centralizes communication to reduce fragmented exchanges via email, phone calls, or messages. |
| Push notifications | Alerts clients when important updates or approvals are available. |
| International access | Designed to support clients in Europe, North America, and the Gulf who cannot visit sites frequently. |
The information in this article describes a new mobile application rolled out by a Marrakech-based real estate development company and summarizes its intended features, target users, and strategic aims.
Deeper Dive: News & Info About This Topic
Additional Resources
- AMG Building Launches App — Morocco World News
- Wikipedia: Project management software
- Zoomlion heavy-duty crawler crane supports construction — Plataforma Media
- Google Search: Zoomlion crawler crane Morocco 2030 World Cup stadiums
- Mohammed VI launches Kenitra–Marrakech high-speed rail construction — Atalayar
- Google Scholar: Kenitra Marrakech high-speed rail Morocco
- Hundreds object to plans for monstrous apartment block — Times of Malta
- Encyclopaedia Britannica: Rabat apartment development protests
- Hilton accelerates multi-brand expansion in Morocco — Hilton Stories
- Google News: Hilton expansion Morocco
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