Starian secures R$640 million strategic investment from General Atlantic

Starian secures R$640 million strategic investment from General Atlantic after Softplan carve-out

Florianópolis, August 22, 2025 — Starian, a Brazil-based vertical SaaS company, has secured R$640 million (more than US$115 million) in a strategic investment led by General Atlantic. The companies have signed a Share Purchase Agreement and expect the transaction to close after customary market conditions are met, including required regulatory approvals.

What the funding will do

The capital will be used to accelerate Starian’s growth through a mix of organic expansion and accretive mergers and acquisitions, to strengthen existing products and to move into additional industry verticals. The business plans to use the investor relationship not only for funding but also for access to international operational experience and a broader platform to scale faster.

Background and split from Softplan

Starian was carved out of Softplan in June 2025. Since the split, Starian has focused exclusively on private sector solutions while Softplan remains dedicated to the public sector. The separation left Starian as an independent company with a clear private-sector strategy and a stated ambition to deepen its presence across multiple industries.

Who Starian serves and how

Starian brands and products serve several core industries. The construction vertical is anchored around the Sienge Ecosystem. Legal intelligence is led by the Projuris brand. Operational efficiency tools include Checklist Fácil and Runrun.it. The company builds industry-specific software ecosystems and end-to-end SaaS solutions designed for sectors that remain fragmented and underpenetrated in Brazil, where digital adoption is still at an early stage.

Scale and market position

Starian says it has an initial client portfolio of more than 16,000 customers, a workforce exceeding 1,500 employees, and over 34 years of experience serving the private sector from its headquarters in Florianópolis, Santa Catarina. The company has set a target to support 20,000 clients by 2025, and the new funding is intended to help reach that goal.

Why the investor backed the deal

The lead investor, General Atlantic, is a global growth investor founded in 1980 with a broad platform across growth equity, credit, climate and infrastructure strategies. As of June 30, 2025, General Atlantic managed roughly US$114 billion in assets and operates through a global team of professionals across multiple countries. The investor views the Brazilian market as an opportunity for consolidation in vertical software and expects to support Starian’s plans for acquisitions and long-term value creation.

Transaction details

The funding round is described as a strategic investment totaling R$640 million (about US$115.0 million). The Share Purchase Agreement has been signed; the investment’s final closing is contingent on regulatory approvals and other typical closing conditions. No additional investors were specified in the disclosed materials.

Leadership outlook

Starian’s leadership framed the company’s next phase as one of accelerated growth, amplified by focused product development and expansion into new verticals. The investor emphasized the opportunity to back a business that combines industry-specific products, professional management and a disciplined approach to integrating acquisitions.

Next steps and timeline

With the SPA executed, the parties will work through regulatory reviews and the remaining steps required to close the deal. Starian’s near-term priorities under the partnership are to unlock growth faster, consolidate leadership in its existing units, and pursue strategic acquisitions that add value.